Vice President, Communications and Marketing
Cris Charbonneau serves as the Vice President of Communications and Marketing. Prior to joining KnowledgeWorks, Charbonneau served as the Deputy Secretary of Communications for the North Carolina Department of Transportation where she led all communication efforts for the second largest transportation network in the U.S., and was responsible for the strategic development, integration, and implementation of a broad range of public relations activities and integrated print and online communications; media relations; marketing; and public awareness and education programs.
Prior to joining NCDOT, she was appointed to transform communication and outreach for the Wake County Public School System, the 16th largest school system in the nation, as their Chief Communications Officer. Charbonneau launched the Office of Family and Community Engagement, implementing new and innovative ways for the school district to strengthen school-based parental engagement and community partnerships to increase student learning and development. Charbonneau led large-scale, integrated marketing communication efforts across media relations, crisis management, website development, design and social media; launched parent academies; and orchestrated community outreach efforts. Charbonneau was also instrumental in the development and implementation of the repositioning of a 20+ year old brand and corporate marketing initiatives at VIF International Education as their Director of Marketing. There, she most notably created the communications and brand strategy for the Global School Network.
Her nearly 20 year career also includes corporate brand and marketing communications roles for companies like Microsoft, Sony Ericsson, and AT&T Wireless. Charbonneau is a native of Portland, Oregon and a proud University of Oregon Duck where she earned a Bachelor of Arts in Journalism.
Charbonneau works from her home office in Cary, North Carolina. She currently serves on the District 7 Board Advisory Council for the Wake County Board of Education and as a member of the marketing committee for the Wake Education Partnership.